In a surprising yet exciting turn of events, Robert Irwin, the son of the beloved Australian zoo icon Steve Irwin, has made his underwear modelling debut with Bonds, an Australian clothing brand. The 21-year-old television personality and wildlife conservationist has embraced this new venture to showcase not only his physique but also his commitment to environmental conservation.

Bonds, a subsidiary of US company HanesBrands Inc., has targeted US customers with the “Made for Down Under” advertising campaign. The campaign not only includes Irwin but also features other prominent figures in Australian culture. Irwin expressed his excitement, saying, ‘I’ve worn Bonds my whole life, and now being part of this campaign feels unreal.’ He highlighted Bonds’ representation of the laid-back Australian spirit and sense of adventure.

During the campaign shoot, Irwin was joined by snakes and other wildlife to underline his connection to nature. He stated, ‘I’m saving crocodiles, I’m in and out of the Aussie bush every day, and it’s hard work, so you’ve got to keep pretty good upper body strength, good stamina.’

The campaign showcases Irwin’s physical maturity compared to his previous public persona as the innocent boy next door. This transition into modelling represents his growth and adaptability in the celebrity world. Bonds’ previous brand ambassadors include notable athletes and entertainers, making Irwin’s involvement a significant addition to their lineup.

As the campaign unfolds, fans are eager to see how this new role impacts Irwin’s career and his continued work in wildlife conservation. Known for his dynamic personality and commitment to his father’s legacy, Irwin is determined to make a difference, both in fashion and environmental advocacy.

With his modelling debut, Irwin steps confidently into a new chapter of his career, embodying the spirit of conservation while embracing his place in the spotlight.