YouTube TV has announced a significant price hike for its subscription service, effective January 13, 2025. Subscribers received notifications stating that the monthly fee will increase from $72.99 to $82.99, reflecting the rising costs of content and increased investments in service quality.

This marks the latest price change for YouTube TV, a service that has seen several increases since its launch in 2017. Originally set at $35 per month, the base fee has steadily climbed over the years. As the streaming landscape evolves, YouTube TV aims to adapt its pricing strategy accordingly.

YouTube expressed that such decisions are not taken lightly and acknowledged the impact on its members. The company remains dedicated to enhancing features for its audience, including unlimited DVR storage and multiview capabilities.

Subscribers who are currently on trial or promotional pricing will not see any changes to their rates for the duration of their offers. The new monthly price will be reflected in the first billing cycle that occurs after January 13, 2025.

In a competitive streaming market, this increase aligns with trends observed among other services. Recently, competitors like Disney and Paramount+ have also raised their subscription fees as the demand for content continues to rise.

The price adjustments come as a growing number of viewers increasingly rely on streaming platforms for their viewing needs. According to recent reports, more people are watching YouTube and similar services on television than ever before, with streaming accounting for a significant share of television viewing time.

For additional feedback regarding the price increase, YouTube subscribers can share their thoughts via the company’s support site.