Festival Season is Here!
Festival season is upon us once again, and this year, the Coachella Valley Music and Arts Festival has introduced an exciting new venue: Red Bull Mirage. This exclusive space in the desert offers specially curated Red Bull beverages, unique dining options, engaging pop-ups, and a prime viewing spot for the festival’s Quasar Stage.
Day One Highlights
The first day of Red Bull Mirage on April 11, 2025, was filled with delightful moments. One of the standout features was the introduction of the Red Bull Summer Edition White Peach, which allowed guests to be among the first to enjoy its refreshingly fruity flavor.
Attendees can look forward to the official launch of this limited edition drink nationwide on April 28, available in regular and sugar-free options.
Exciting Entertainment
Throughout the day, guests enjoyed lively performances, including a set by DJ Joaqu.n, who kicked off the event with an energetic vibe that set the tone for the celebrations.
Gastronomic Delights
In addition to refreshing drinks, the venue offered delectable food choices, including the chance to experience Nobu Omakase for the first time at Coachella.
The striking ambiance at Red Bull Mirage undoubtedly added a new layer of excitement to the festival’s offerings.
Stay Tuned!
As the festival continues, more highlights and experiences are set to unfold. Stay tuned for updates from days two and three!


