The Popularity of On-Track Wagering at Oaklawn Park

A low takeout show pool wager offered for on-track fans at Oaklawn Park continues to hit the mark as part of the Hot Springs, Ark., track’s efforts to market horse racing as affordable sports entertainment for families.

This wagering format proves popular among the audience that visits Oaklawn, which has a unique demographic including many families, younger individuals, and novice racing fans. By providing a 10% takeout on show wagers made on-site—compared to a 17% rake for off-track bets—Oaklawn is incentivizing patrons to experience the thrill of live racing with larger payouts available through show pools. It is clear that fans appreciate a good deal.

Stellar Engagement Metrics

Across the first 38 days of the 2024-25 meeting, on-track wagers at Oaklawn reached an impressive $14,322,812, averaging $376,916 per day. Notably, $2,773,637 of that total was bet on show pools, representing daily averages of $72,990 and accounting for 19.4% of the pools.

The growing interest from novice audiences is particularly visible during major racing events. For instance, the February 23 card, showcasing the $1.25 million Rebel Stakes (G2), saw over $220,000 wagered on-site in the show pool. Similarly, more than $206,000 was wagered on March 8 when the celebrated Thorpedo Anna clinched victory at the Azeri Stakes (G2), making it nearly 25% of the track’s daily on-track handle.

‘Our fans have always enjoyed cashing tickets more often than trying to pick exotics,’ noted Oaklawn Park president Louis Cella.

As part of its consumer-centric strategy, Oaklawn also strives to keep concession costs reasonable, fostering a fan-friendly atmosphere.

‘Our secret sauce is being fan-friendly and providing opportunities to enjoy a full day of entertainment,’ Cella remarked.

Cella emphasizes that this approach is essential for nurturing new fans. He states, ‘We want to reward our on-track fan. Other tracks could learn from this strategy; it is effective in attracting a younger audience who are eager to participate in the sport.’

As Oaklawn continues to prioritize family-oriented experiences, Cella believes this commitment will pay off. ‘Encouraging families to enjoy a day at the races ensures they return as adults, cherishing the excitement they experienced as children.’

Overall, Oaklawn’s model encourages wagering in an engaging, family-friendly format, setting an industry standard that other race tracks may wish to explore.